How to start an online casino in South Africa in 5 steps?


Online casinos have been prohibited in South Africa since 2010. Before, the government was discussing the legalization and regulation of online gambling activities. After that, how the government allowed to function the land-based casinos fully, a lot of operators hoped that the next stage would be the legalization of online casinos. Unfortunately, the operators' hopes did not come true, and the online gambling business was completely banned.

By the way, the government also prohibited the promotion of online casinos. Thus, if somebody decides to advertise or launch an online casino, it will be considered an illegal action. The government has now allowed land-based casinos and betting in South Africa.

However, operators don't have to give up on their dream of launching their own online casino in South Africa. We prepaid four necessary steps that will help you to start an online casino in Africa.



Legalize your gambling business


Legalization is the first step to start your online casino. Taking into account the fact online gambling is prohibited in South Africa, operators can obtain a gambling license in countries that offer offshore licensing. Therefore, in order to legalize your gambling business, you can obtain an online casino license in Curacao, Malta, Alderney, Costa Rica, Comoros, Cyprus, and others. The gambling license provided by these jurisdictions will allow your online casino to fully and legally function in the gambling market. In addition, players from South Africa are very picky and only choose casinos that have a gambling license. Thus, they protect their rights and finances.



Select the games for the online gambling platform


Selection of the games is not an easy task. You should have a wide range of games from different developers on your gambling platform. It helps you attract a lot of players to your gambling website. Pay special attention to slots as this is the favorite game among the people of South Africa. Therefore, this type of game must be present in your list of games. Also, it is necessary to choose games with amazing graphics and design.



Choose the payment systems


 If you want to make your online casino is more popular, you should provide your players a wide selection of payment methods. Some part of gamblers from South Africa prefers to use credit cards to fund their accounts. However, another part of players uses different payment systems. That’s why you should offer various payments for your users.


 There are necessary to have the following payment methods on your online casino:


  • bank transfers

  • mobile payments

  • credit and debit cards

  • cryptocurrency transactions

  • vouchers

  • e-wallets, etc.


Languages 


Even though many South African people know English, it would be better to add Afrikaans to the list of languages on your gambling platform as it one of the national languages. You should also consider that there live many nationalities; thus, you should add a wide selection of languages. 



Marketing campaign


Since direct advertising and Google Ads are prohibited in South Africa, you have to use other strategies for advertising your online casino. For this reason, you can use the following marketing campaign to promote your gambling platform:


  • reviews

  • participating in ratings made by reputable digital gambling resources

  • online articles

  • affiliate marketing, etc.


References


Should you open an online casino in Africa? Jashwant Patel's opinion


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